The Brief: Create a beverage identity inspired by bold '90s graphics and built to connect with Gen Z. The system uses bright color, expressive characters, and playful typography to stand out on shelf.
The Logo System: A custom bubble-letter logo with thick outlines, exaggerated shapes, and hand-drawn warping. Inspired by '90s packaging and street graphics, it's bold, recognizable, and full of personality.
The Asset System & Palette: A saturated palette of electric greens, bright oranges, deep purples, and sky blues paired with custom character illustrations. Designed to work across packaging, 3D can renders, and campaign assets.
