The Brief: A word-of-mouth speakeasy identity capturing the late-night atmosphere of Havana, designed with restraint to completely bypass clichéd tropical motifs, neon, or vintage car nostalgia.
The Logo System: A geometric, Art Deco-inspired monogram that merges the letter 'M' with Cuba's national bird, stylized with a coin-like precision that nods to secret society emblems and historic stamps.
The Functional Palette: A deep trio of midnight navy, velvet burgundy, and warm champagne cream. The palette abstracts the Cuban flag while maximizing material contrast, allowing printed collateral to pull in ambient light and maintain high legibility in low-light environments.
