The Brief: Create an identity for a bird-watching app that makes spotting and identifying birds feel fun and rewarding. The identity uses simple visuals and a friendly tone to stand apart from traditional field guides.
The Logo System: A geometric icon that combines a pair of binoculars with two bird silhouettes. Designed to stay clear and recognizable at any size, from an app icon to large-scale signage.
The Palette & Assets: A color palette of soft terracotta, deep charcoal, warm sand, teal, and gold to tie everything back to nature. Paired with a clean, accessible interface and hand-drawn illustrations to give the app a more approachable, and friendly feel.
